Underwriting is the name the FCC has given to on-air announcements acknowledging public radio’s supporters from the business community. Underwriting is an important source of funding for the station. While contributions from listeners is a major source of revenue for the station, underwriting support from the business and non-profit communities is just as important and enables WPVC 100.5 FM to produce and broadcast programming we could not otherwise provide.

Underwriting programming on WPVC 100.5 FM helps support a diversity of music not heard anywhere else. At the same time, your business gains a significant marketing opportunity. WPVC 100.5 FM delivers a cost-effective, highly targeted audience. Underwriting provides extended marketing value, allows you to capture maximum mindshare and strengthens your brand within the community of WPVC 100.5 FM listeners.

How does Underwriting/Sponsorship differ from Advertising?

The FCC does not allow us to advertise in the traditional sense. It does allow us to accept your dollars in exchange for broadcasting and streaming informative 15- second spots that highlight what you do.  We can’t persuade our listeners to patronize your services, but we can feature the following information:

• Business or organization name
• Address, website and phone number
• Brand or trade name of the underwriter’s product or service
• Underwriter/sponsor’s slogan (as long as it isn’t promotional)
• Length of time the underwriter has been in business

THE DIFFERENCE BETWEEN UNDERWRITING AND ADVERTISING

As an underwriter for WPVC 100.5 FM this places you, your business or organization in a unique position by clearly separating your name from the clutter inherent in commercial advertising. Just as you, our underwriter support community radio, our loyal listeners will support you. 88% of WPVC 100.5 FM listeners say their opinion of a company is more positive when they discover the company supports Community Radio.

BENEFITS OF BECOMING A WPVC 100.5 FM UNDERWRITER